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Author: Aye Stephen, MBA

Aye Stephen is a product leader with two decades of experience across product management, strategy, and organizational leadership. He has held senior roles in product leadership, most recently as Chief Product Officer at one of Europe's leading eCommerce ERP platforms. Known for building high-performing teams in complex, fast-moving environments, he brings deep expertise in agile product development and organizational change. Stephen holds an MBA from Goethe Business School Frankfurt and an M.A. in American Studies and Media Science from Philipps University Marburg.
Product Sunset Strategy - Dark editorial illustration of a declining product lifecycle — symbolizing the strategic decision to sunset and discontinue a product

When It’s Time to Kill a Product: The Hardest Decision in Product Management

Posted on February 5, 2026June 20, 2026 by Aye Stephen, MBA

Every product has a lifecycle. And every product manager, at some point in their career, will face one of the most emotionally challenging decisions in the profession: knowing when it’s time to let go, when it’s time to define a product sunset strategy. Sunsetting a product isn’t admitting defeat – it’s demonstrating strategic maturity. Yet…

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Top edX Courses for Product Managers of every Career Stage

The Top edX Courses for Product Managers in Every Career Stage

Posted on January 30, 2026June 23, 2026 by Aye Stephen, MBA

This post is an update to my 2024 article “Mastering Product Management with Coursera: The Top 5 Courses for Every Career Stage.” Unfortunately, Coursera has since discontinued free auditing for most courses, making it difficult for learners to access quality content without upfront payment. edX remains a strong alternative that still offers free audit access…

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Dark editorial illustration of a product roadmap shielding the past — Kodak as a cautionary tale about transformation failure

Your Roadmap Is Protecting the Past: What Kodak Teaches Product Leaders About the Real Reason Transformations Fail

Posted on January 25, 2026May 16, 2026 by Aye Stephen, MBA

When people talk about digital transformation, they usually mean legacy technologies waiting to be replaced by newer, more efficient ones – mainframe systems moving to the cloud, physical business models finding a digital equivalent. The list of examples is long and familiar. And the discussions surrounding them are almost always reactive: they begin when digital…

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Dark editorial illustration of a product roadmap shielding the past — Kodak as a cautionary tale about transformation failure

Why Defining Your Ideal Customer Profile (ICP) Is the Cornerstone of Product Management Alignment

Posted on October 14, 2025February 10, 2026 by Aye Stephen, MBA

Few things in product management are as difficult – or as essential – as achieving alignment. Every company says it wants to be “customer-centric,” yet teams often end up working toward subtly different interpretations of who that customer really is. Marketing runs campaigns that attract volume but not fit. Sales closes deals that stretch the…

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Dark editorial illustration of stoic philosophy meeting modern product management — ancient wisdom for navigating uncertainty

The Stoic Product Manager: Ancient Wisdom for Modern Product Leadership

Posted on September 24, 2025February 10, 2026 by Aye Stephen, MBA

In the fast-paced, often chaotic world of product management, where priorities shift like sand and stakeholders change their minds faster than market trends, ancient philosophy might seem like an unlikely source of guidance. Yet the teachings of Stoicism—a philosophical school founded in Athens around 300 BCE—offer profound insights for today’s product managers navigating uncertainty, pressure,…

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Dark editorial illustration inspired by Jerry Maguire — trust, accountability, and client focus as product management principles

“You already had me at hello”: What PMs can learn from Jerry Maguire

Posted on April 15, 2025February 10, 2026 by Aye Stephen, MBA

“Show me the money!” – Rod Tidwell Though Tom Cruise is certainly not without criticism, Jerry Maguire remains one of my all-time favorite films and, arguably, Cruise’s finest performance (yes—even better than Maverick in Top Gun). Rod Tidwell’s iconic line, “Show me the money!” isn’t just about monetary reward; in the film, it symbolizes the…

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