Product Leadership Beyond the Roadmap
“I don’t sell cars; I sell engines. The cars I throw in for free, since something has to hold the engines in.” // Enzo Ferrari, Founder of Ferrari The luxury car industry has, since 2024, put together a winning streak of failed digital transformation that you couldn’t have scripted better. Jaguar deleted its brand, relaunched,…
Not a reader? This one’s for you: The first episode of ‘Ship & Lead: Beyond the Roadmap (BTR)’ is live. The story of how Microsoft accidentally handed Linux its biggest win is one of the most instructive platform strategy cases in recent tech history. In Episode 1 of Beyond the Roadmap we break it down…
When you pressure a competitor into solving a problem they never planned to solve, you might just disrupt yourself. The Valve–Proton story is a valuable lesseon in form of a platform strategy case study for Christensen’s Innovator’s Dilemma in real time – told by someone who saw it coming from the inside. After a long…
Every product has a lifecycle. And every product manager, at some point in their career, will face one of the most emotionally challenging decisions in the profession: knowing when it’s time to let go, when it’s time to define a product sunset strategy. Sunsetting a product isn’t admitting defeat – it’s demonstrating strategic maturity. Yet…
When people talk about digital transformation, they usually mean legacy technologies waiting to be replaced by newer, more efficient ones – mainframe systems moving to the cloud, physical business models finding a digital equivalent. The list of examples is long and familiar. And the discussions surrounding them are almost always reactive: they begin when digital…
Few things in product management are as difficult – or as essential – as achieving alignment. Every company says it wants to be “customer-centric,” yet teams often end up working toward subtly different interpretations of who that customer really is. Marketing runs campaigns that attract volume but not fit. Sales closes deals that stretch the…