Few things in product management are as fundamental-and as frequently misunderstood-as the value proposition. Every company claims to offer value. But what does that really mean? And how do you ensure your product actually delivers on that promise? In my previous post on Why Defining Your Ideal Customer Profile (ICP) Is the Cornerstone of Product…
Podcast Beyond the Roadmap – Episode 1: How Microsoft Handed Valve and Linux Its Biggest Win
Not a reader? This one’s for you: The first episode of ‘Ship & Lead: Beyond the Roadmap (BTR)’ is live. The story of how Microsoft accidentally handed Linux its biggest win is one of the most instructive platform strategy cases in recent tech history. In Episode 1 of Beyond the Roadmap we break it down…
Ship & Lead Now Has a Newsletter – Stay in the Loop
Product Leadership Beyond the Roadmap, delivered to your inbox. If you’ve been reading Ship & Lead for a while, you know the drill: an article goes up, you stumble across it on LinkedIn, read it, maybe save it – and then life moves on. No system. No signal. That changes now. Subscriptions are live on…
How Microsoft Handed Valve and Linux Its Biggest Win – Platform Strategy Case Study
When you pressure a competitor into solving a problem they never planned to solve, you might just disrupt yourself. The Valve–Proton story is a valuable lesseon in form of a platform strategy case study for Christensen’s Innovator’s Dilemma in real time – told by someone who saw it coming from the inside. After a long…
Product Mangement Lessons from From Bad Bunny’s Superbowl Attendance
When you think about product management lessons, a Puerto Rican reggaeton artist probably isn’t the first person who comes to mind. But Benito Antonio Martínez Ocasio—better known as Bad Bunny—has built one of the most successful brands in modern music through strategies that product managers would be wise to study. Bad Bunny isn’t just popular;…
When It’s Time to Kill a Product: The Hardest Decision in Product Management
Every product has a lifecycle. And every product manager, at some point in their career, will face one of the most emotionally challenging decisions in the profession: knowing when it’s time to let go, when it’s time to define a product sunset strategy. Sunsetting a product isn’t admitting defeat – it’s demonstrating strategic maturity. Yet…





