When you pressure a competitor into solving a problem they never planned to solve, you might just disrupt yourself. The Valve–Proton story is Christensen’s Innovator’s Dilemma in real time — told by someone who saw it coming from the inside. After a long break, I’ve been spending more time with Linux again lately — and…
Category: Product Strategy
When It’s Time to Kill a Product: The Hardest Decision in Product Management
Every product has a lifecycle. And every product manager, at some point in their career, will face one of the most emotionally challenging decisions in the profession: knowing when it’s time to let go. Sunsetting a product isn’t admitting defeat – it’s demonstrating strategic maturity. Yet many organizations cling to declining products far longer than…
Your Roadmap Is Protecting the Past: What Kodak Teaches Product Leaders About the Real Reason Transformations Fail
When people talk about digital transformation, they usually mean legacy technologies waiting to be replaced by newer, more efficient ones. Mainframe, on-premise, or monolithic systems that should finally move to the cloud. Business models built around physical products that now need a digital equivalent. The list of examples is long and familiar. These discussions are…
Why Defining Your Ideal Customer Profile (ICP) Is the Cornerstone of Product Management Alignment
Few things in product management are as difficult – or as essential – as achieving alignment. Every company says it wants to be “customer-centric,” yet teams often end up working toward subtly different interpretations of who that customer really is. Marketing runs campaigns that attract volume but not fit. Sales closes deals that stretch the…
The Cost of Delay in Product Management: Prioritizing for Maximum Impact
In the world of product management, making the right decisions about what to build and when can make or break a product’s success. With limited resources and endless opportunities, how do you decide which features, projects, or initiatives to prioritize? Enter the Cost of Delay (CoD) model—a powerful framework that helps product managers quantify the…
Make or Buy Decisions for Product Executives: Strategic Approaches and the Role of M&A in Portfolio Management
As a product executive, navigating the complexities of strategic decisions is a daily task. Among these, the classic “make or buy” dilemma holds significant weight. This decision impacts not just immediate product roadmaps but also long-term growth, scalability, and competitive positioning. An essential component of this strategic landscape is portfolio management through mergers and acquisitions…





